Customer service that fits the online consumer Customer service that fits the online consumer Reinventing Retail: How tech is Changing the Face of Customer Service According to LivePerson, 71% customers have abandoned online shopping carts worth up to $3.17 billion, highlighting the new challenges of retaining online customers throughout the whole purchasing journey. So how is it that companies can properly attract and retain the 82% of customers that say âcontactless shoppingâ is now important to them? Read on to see how better messaging experiences, artificial intelligence augmented processes, and integrated applications are transforming online retail and fueling a new wave of transformation.