Since its re-entry into the Middle East, Honor has steadily become the go-to brand for the latest in technology. The key to this growth has been the brand’s appetite to innovate, delivering both affordable and premium devices with unique and industry-leading technology.
An aggressive first half-year, marked by the launch of the X series catering to the new-gen requirement of vlogging and the Magic series, has helped Honor increase its market share by 70 per cent in the Middle East and Africa, says Mafeijian (House), Country manager of Honor GCC. Honor Magic Vs, the gapless smartphone with hinge technology, the company’s first foldable smartphone in the region, has also piqued the interest of many.
“The exceptional sales of Honor X9a and our flagship Honor Magic Series have significantly contributed to this growth in market share,” he explains. “In the first quarter of 2023, Honor experienced a remarkable annual shipment growth of 500 per cent in the Middle East and Africa, indicating our increasing market share. In addition, our year-on-year shipment in the first half increased by 388 per cent, which indicates our great success in the Middle East.”
Honor thrives on its ability to provide cutting-edge features with a premium look and feel at an affordable price, thereby growing its market share of smartphones in the price range of Dh1,500-Dh2,000 to 10 per cent. Every device that it has launched has aimed to address specific pain points for its consumers without sacrificing fundamental requirements like 5G, which is present on 80 per cent of all Honor smartphones today.