D&AD collaborates with Chivas Regal on latest New Blood Quickfire brief D&AD has announced the second of its New Blood Quickfire briefs, short-form versions of traditional New Blood briefs set over six-week periods that offer more flexible opportunities for emerging talent to impress industry leaders during the pandemic. The latest Quickfire brief is set by world renowned whisky distillers Chivas Regal, tasking prospective creatives with bringing their brand to a younger market and showcasing that there’s more to Scotch Whisky than just being on the rocks. Emerging creatives are challenged to create a social media campaign that brings Chivas Regal to the new generation of millennial consumers, without alienating their loyal cohort of whisky drinkers.