D2C Beauty Brand Celebrates Its First On-Shelf Presence With

D2C Beauty Brand Celebrates Its First On-Shelf Presence With Ulta Beauty® Partnership


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LOS ANGELES, June 1, 2021 /PRNewswire/ -- D2C beauty brand, L'ange
® Hair, is expanding its distribution channels by extending its online partnership with Ulta Beauty to its first-ever on-shelf presence to all Ulta locations nationwide. In this initial launch, the brand will roll out two of its top selling styling tools, the Le Duo 360˚ Air Flow Styler (in blush) and the Le Volume 2-in-1 Volumizing Brush Dryer (75mm size in black) allowing Ulta store shoppers a firsthand experience with the brand.
(PRNewsfoto/L'ange)
"We performed some significant demographic analysis and there is a lot of overlap between our target customer and Ulta's," says Andrea Marshall, Director of Retail for L'ange. "Giving those customers the accessibility to be able to test our products in the store allows us to elevate customer experience with our brand."

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