Daily Basket calls out BigBasket for using 'bullying' tactics BigBasket sends ‘cease and desist’ notice to Daily Basket over use of ‘basket’ in its name. 24 Feb, 2021 - 09:11 AM IST | By indiantelevision.com Team NEW DELHI: Shakespeare may have well opined “What’s in a name?” but going by the latest clash of two brands over a name, apparently there’s a lot at stake. In what appears to be a David vs Goliath scenario, India's largest online supermarket Bigbasket has locked horns with fledgling online grocery start-up Daily Basket, for what it terms as “violating and diluting” the former's brand name and trademark .