Data analytics is the process of examining data and using techniques from statistics and computer science to give meaning to the data. The data could be collected from a variety of sources such as social media, website traffic, emails etc. Data analytics services are disrupting the marketing industry as they provide marketers with insights into how their customers behave and what they want. The use of data analytics in marketing is becoming more common as it provides marketers with insights into how their customers behave and what they want. With this information, marketers can make more informed decisions about their