Data-backed insights on featured snippet optimization Data-backed insights on featured snippet optimization Brado’s CTO, A.J. Ghergich uncovers the highlights from an extensive Featured Snippets Study to bring optimization insights for site owners trying to leverage featured snippet opportunities. Author Categories Around one-fifth of all keywords trigger a featured snippet 99 percent of all featured snippets tend to appear within the first organic position and take over 50% of the screen on mobile devices, driving higher-than-average click-through rates (CTR) The key to featured snippet optimization lies in a few specific areas: long-tail- and question-like keyword strategy, date marked content that comes at the right length and format, and a succinct URL structure