Senior Editor (Hotels) Group business is key to hotels returning to profitability. Today Knowland, the leader in hospitality group data analytics, announced the completion of a project with long-term partner, award-winning hospitality management company, Davidson Hotels & Resorts, that helped develop and implement a multifaceted prospecting program to re-invigorate sales teams and accelerate sales into recovery. Using the Knowland platform, properties uncovered approximately $100k in new business for 2021 within two weeks. Advantages of the Knowland program: Returning to the basics of hunting for sales – Knowland worked “outside the box” providing prospecting training, meeting and event data plus sales engagement tools such as email templates, sample LinkedIn messages, and email subject lines to improve the efficiency of the proactive sales outreach. This included a partnership with Master Connection Associates to design and implement a sales refresher program including a