Davy Hite links up with 13 Fishing Friday, January 29, 2021
For Davy Hite, friends, family and fishing have always been in the same boat. So when a business merger married Rapala frends into the 13 Fishing family, the Bass Fishing Hall of Famer and Bassmaster TV co-host was excited to get welcomed aboard as well. Its just a great opportunity to take a company like Rapala, thats been a leader in our industry for many, many years and so successful, and combine them with 13 Fishings young, enthusiastic, and very good product designers and engineers, says Hite, referencing a 2019 deal in which Rapala VMC purchased a minority stake in 13 Fishings parent company. I just know the future is going to be great for 13 Fishing. And I just hope I can make it even better.