Desai on experimenting with formats, figuring out what makes Indian viewers tick. 01 Mar, 2021 - 08:46 AM IST | By Nikul Desai, Optimystix Entertainment MUMBAI: Nikul Desai is mainly known for directing non-fiction shows like Comedy Circus, Rising Star, and his latest venture, Taare Zameen Par. He began his career under the supervision of his paternal uncle Vipul D Shah, the co-founder of Optimystix Entertainment. Starting off as an assistant director back in 2001, he has worked his way up to head of non-fiction content. Along the way, Desai has donned many hats, including that of a director and content head; he is also credited with having introduced many talented comedians like Kapil Sharma, Bharti Singh, Krushna Abhishek and Sudesh Lehri to viewers. The studio has recently launched Sargam ki Saadhe Sati on Sony, and there’s also a kids quiz show in the works. In a special interaction with indiantelevision.com’s Shikha Singh, Desai talks about creating experimental shows, bringing new technologies and much more.