DEKO Entertainment provides a place for legacy artists to thrive DEKO was launched with the intent of providing a home to legacy rock artists who were continuing to make great music, but couldnât capture the attention of any major label. Partners Bruce Pucciarello, Alan Douches, and Charlie Calv provided a place for these artists to thrive. Author: When Gene Simmons of the band KISS said that “Rock is dead” it sent shock waves throughout the industry. He clarified his comments by saying that new bands “haven’t taken the time to create glamour, excitement and epic stuff” and that they lacked the ability to develop a real legacy. Recently, he added to these thoughts by commenting on how the current business model is really stacked against the artist.