Published on: 29th January 2021 Dentsu Austria has been supporting Lebenshilfe Wien for many years. This includes advice and assistance with various communication issues, the implementation of advertising campaigns, web support, joint CSR activities, as well as the provision of internship opportunities for people with disabilities. The last Christmas greeting for customers and partners was also dedicated to helping the association for people with intellectual disabilities. Literally, an object came into play that will probably continue to accompany us all this year: the protective mouth-nose mask. The fact that it is sometimes difficult to recognize people under this mask was addressed in a playful way by the team from isobar, the network's creative agency, with a wink: with the dentsu mask memo, in which employees with and without protective masks had to be recognized. For every mask memo played, dentsu donated 100 euros in digital media budget. In just a few weeks, 1,096 games were played to completion, generating 100,000 euros worth of advertising space.