RIYADH: Japanese media group Dentsu is to merge its iProspect and Vizeum agencies to create a new end-to-end global media network under the iProspect banner. At the end of last year, Dentsu announced a global group-wide restructure involving the loss of 6,000 jobs and the consolidation of its 150-plus brands into just six. Its latest move is aimed at bringing Vizeum’s media strategy and planning, storytelling, and brand-building capabilities together with iProspect’s digital expertise, audience knowledge, and performance mindset. The new agency will offer performance-driven brand building by delivering digital-first media strategies underpinned by data and technology. It will be led by Global President Amanda Morrissey, who will oversee more than 8,000 media and performance specialists across 93 key global markets.