Designer-turned-farmer tells importance of soil through toma

Designer-turned-farmer tells importance of soil through tomato farming story


Posted : 2021-04-21 15:12
Updated : 2021-04-21 15:14
Won Seung-hyun, 37, of Farm Nevertheless in Yeongwol, Gangwon Province, works at his tomato farm. Courtesy of Farm Nevertheless
By Jung Da-min
There are farmers who produce the finest quality crops through knowledge of the soil, says Won Seung-hyun, 37, who has been running a tomato farm in Yeongwol, Gangwon Province, since 2015. He had quit his earlier job in Seoul as a package designer to inherit his father's tomato farm.
But the designer-turned-farmer added that farmers are not often also good at marketing or branding their products.
"I've seen those who are good at selling products through their skills in packaging and branding, and I've also seen those who put a lot of effort into producing the finest crops through their knowledge of the soil. But I've never seen any farmer who is good at both," Won said during an interview with The Korea Times, Tuesday.

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