Search Despite iOS Privacy Features, Facebook Just Reported Record Ad Revenue By Tyler Lee, on 07/28/2021 18:30 PDT Not too long ago, Apple released a new update for iOS which introduced App Tracking Transparency. Basically this gave users the option as to whether or not they want to allow apps to track them. By letting apps track them, this data can then be used to help sell more personalized and targeted ads. Advertising Obviously given the option, most people would disable tracking and this was one of Facebook’s concerns and how it could have an impact on their business which does rely heavily on ads. As it turns out, it was something that the company never had to worry to begin with because according to Facebook’s latest earnings, the company has actually reported record ad revenue.