today about toyota. the national highway traffic safety administration says it has received more than 80 complaints about steering problems in 2009 and 2010 corollas. fixing more than eight million cars and trucks is a big job, but the bigger repair ahead for toyota might be on its banged-up image. >> in recent days our company hasn't been living up to the standards that you have come to expect from us or that we expect from ourselves. that's from 172,000 toyota and dealership employees are dedicated to making things right. >> will tv ads like this and hundreds of others on websites and in newspapers sell consumers on toyota? let's ask crisis and media adviser robbie borhouse who's joining me live through skype. all right from sag harbor, new york. robbie, good to see you. you know, some critics say an ad like the one we just showed