>> bruce was all about credibility and intelligence and integrate. so how would he translate his music and his attitude toward the world to what seemed like this frivolous world of the music video. >> bruce is not going to be next to a winking model on a sailboat. ♪ you can't start the fire, you can't start the fire without a spark, this gun's for hire ♪ >> he ends up doing essentially an inconcert video starring a then unknown courteney cox. this weird re-creation of something that organically happens in a bruce springsteen done sert. he's the one guy who didn't actually need to do great music videos to still be a great audience. he's bruce springsteen. it was great music. it's not a quick fix. it's my decision to make beauty last. roc® retinol, started visibly reducing >> it's not a quick fix. k.