jack white and his brilliant and eccentric enterprise, third man records. third man's impact on the nashville music scene can't be understated. with an eclectic, unpredictable list of artists, reissues, and obsessions, they've tilted the town's axis a bit, making nashville the center, not just of country music, but also, what? of course, white has also produced albums for country music legends like loretta lynn, so if anything, they are reliably unreliable when predicting what they might do next. >> lab worker: let's get ready for a full take. >> anthony: right now, what comes next is margo price -- >> lab worker: we're gonna do another one. >> anthony: -- who's recording today at third man's live music venue, the blue room. the recording, a unique, one of a kind operation because it's all going directly to acetate. before digital, and before analog tape was used for mastering, disc recording was