formal tea parties where rose kennedy and her daughters and jack kennedy would go to a fancy hotel in massachusetts and they would invite all the ladies of the town to dress in their best finery and come to have formal tea with the kennedys. it was really one of the first time that women got involved in politics in a very sustained way. jack's sister and his mother, rose, w wear wha recall poodle skirts and they would stan up and reveal that their skirts are embroidered, jfk. >> but his father joe, understands that jack needs for mar than fashion and fine china. >> joe kennedy didn't like what he thought was a lethargic campaign that he thought the official campaign manager was running. >> joe wants his third son bobby to take charge. jack is unconvinced.