i'm all-business when i travel... even when i travel... for leisure. so i go national, where i can choose any available upgrade in the aisle - without starting any conversations- -or paying any upcharges. what can i say? control suits me. go national. go like a pro. certain chemicals can prevent paint from delivering the color you want. so we got rid of them, and that made our paint color more durable, more fade resistant, and truer. it's a simpler paint formula, thanks to our exclusive gennex color technology. so now there's less standing between you and better color. that's proudly particular. benjamin moore. the standard for paint professionals. only at local paint and hardware stores.