>> i think i was a shock to working women. you know, that you could feel sensual and comfortable and tailored and day to night. if you're a working woman, you >> it's tough. i remember worrying about what am i going to wear to work today? you have to get to work, say hello to the kids, good night to the kids and be able to go from workout. >> female designers make clothes for women. they think about the woman and the comfort and i did, donna did, norma did. >> it was the perfect timing. it was the perfect moment and women loved it. and embraced it.