according to his client's wishes. in the one nine hundred twenty s. edward bernays had persuaded american women to start smoking convincing them that the cigarette was a torch of liberty the instrument of their emancipation. back then he was for the powerful american tobacco company. it is a book entitled propaganda edward bernays defend it in his own words the conscious and intelligent manipulation of the organized habits and opinions of the masses by an enlightened minority. could it have been his uncle sigmund freud who helped him understand so well beyond that in a consumer society advertising was the key to creating consumer wishes which could be nurtured stimulated add in for nice and. for