a unique logon and password which can be confusing logons through social media are simpler but those companies can exploit users information a german startup aims to be a safer alternative. whether it's social media or online shopping internet services require users to identify themselves with differing amounts of data this information forms our digital identities on the web and if they get a digital identity can be a user name or a password on but it can also be added and i know how i can also register with my real name or i can use a pseudonym that i can find about how so digital identities are quite diverse if they're fearful you take the protection of digital identities is a hot market until now facebook and google dominated social loggins for those users only need an email address and password real names aren't required. this is easy