3 aspects to consider. hardware aspect what hardware can handle it. second there's the software that processes the data directly. there's the algorithms which glean information and knowledge from this data. coming. hardware software algorithms it's a big business big data is analyzed using software platforms called frameworks they divide data between several high performance servers where it can be processed simultaneously processing that data quickly is key that's where data artisans abroad and based start up comes in they analyze very large amounts of data very fast using an open source platform called apache flink they help create it