cold turkey? >> what failed the kids weren't buying into it. portions were too small. they didn't like the food. they weren't eating it. >> because they were hungry. [ laughter ] >> this calorie restricted diet and they were also force fed this. you know how hard to make your kids eat the vegies. and tofu burger here and that means you can have a little hamburger beside it but coming in and forcing kids -- kids react against that. they will say if you tell me what to do i'm going to do the opposite. >> neil: i thought a lot of schools didn't have a choice. you could have the health choices were lousy? >> they weren't that lousy. it was, pasta and meatballs