mills. >> the company hopes making changes to your breakfast table will revive this classic morning staple. >> reporter: general mills freshening up their definition of balanced breakfast, including protein and cutting back on gluten, who hope it will increase their soggy bottom line. this week general mills announced plans to make more. it are those who got people cuckoo for cocoa puffs. >> they're advertising things being more flavorful and making people nostalgic. >> reporter: general mills says it is now entering the ring adding a new cheerios protein. also adding a new vanilla chex to gluten-free lineup.