the url of the website or do a search. when they find you in those ways, you have to be prepared for it. >> how expensive for you if i have a website that clearly looks terrible on somebody's phone and if i want to adapt that so it looks okay on the mobile device or phone, how expensive is that? >> it is both inexpensive and quite easy, but what you have to do is to think about what the consumer wants on the phone. what you can't do and the most common mistake is someone who takes a desktop site and then tries to nip tuck it and squeeze it down into the phone version. it is not about the desktop experience, but building for the mobile consumer who is trying to find you or solve a specific problem, but from the cost standpoint, it is not expensive at all. >> and take some examples, an auto motive luxury limousine service, and we have the website and then the mobile site, and what did they do correctly for the mobile site. >> well, in context, we are in