who to send them do? >> the united states post office has an awesome program, every door. you can choose by mailing route which neighborhoods you want to choose and you can limit that just like with any other kind of mailing option. you can limit it to 1,000 households or 5,000 households, whatever your budget will meet. >> what do you do so you can keep them beyond the holiday season? >> one of the things i recommend is to literally create, it's really more possible than you think, a membership community, to keep them coming back for more. so, for example, one program i really like, you know, if you know the book of the month club. you can literally have a 12 days of your product type of a program that you offer. that not only exposes products and services that your customers may not know that you have offered. how often does that happen? i didn't know you had that. >> is there anything special you think they can do? >> i think the biggest advantage