is fast growing and you might have thought a younger base is creeping up. >> it is creeping up. but if you're appealing to the millennials and gen zer, they're more active on instagram and snapchat than on a facebook. ignoring comments. this is an easy one, right? super easy. >> super easy. social media is being used for customer service more than ever. millennial conditi millennial consumers expect it more than ever. it's an experience. not a department. if you have a bad customer experience online, nine out of ten chances, they won't be a repeat customer. don't ignore the dms. get back to the comments within a 24-hour time frame. that experience of the client or the consumer is going to be way more pleasant and appreciated because we really just want fact/action solution. >> by the way, i think it's fun. not all the comments or complaints are just a quick