you must be proud of yourself. >> yes, and it's not very t traditional for a company to reach that at this stage and we're very proud of it. >> i'm interested in how you bill a brand. all maltby you sell luggage. your company created a company that feel leak much mo-- like mn that. how did you go through the push/pull of do we talk about fee furs or the world of travel? >> from the beginning we knew we wanted to know more about the luggage brand. we used the insights for designer suitcase and that's how we're thinking about the travel company at large.