election. >> in addition to the deliberate lack of transparency facebook hired a d.c. lobbying firm to target some critics. >> a republican-leaning pr firm. they do opposition research. they try to find information in the public record that might look bad for their targets if reporters write about it. >> facebook's always toutedite as th itself as a company acting for the source of good for the world and now getting down in the dirt. >> i don't think they have handled the communication component well. >> the weight of the scandals led to an historic drop in facebook stock. >> no company's ever lost a hundred billion dollars market value in just one day. just the latest hit for the company's billionaire founder mark zuckerberg. >> the company must also contend with new privacy laws in europe and calls for action from american lawmakers >> there is probably more talk about regulation right now than