A leading business in the healthcare industry is looking for a head of digital marketing who will be responsible for planning, developing, implementing and managing the overall digital marketing strategy.
In addition, you will be responsible for managing, guiding and training digital marketers and other positions in the team.
The ideal candidate is expected to have experience and a huge passion for digital technologies and for utilising different digital marketing channels.
Key performance areas (Core, essential responsibilities –outputs of the position) Build, plan and implement the overall digital marketing strategyManage the strategyCollaborate with the broader marketing team to align communication strategies and tactics.Develop, lead and manage the digital marketing teamStay up to date with the latest technology and best practicesManage and oversee different digital marketing channelMeasure ROI and KPIsPrepare and manage digital marketing budgetOversee all the company's social media accountsMeasure and manage online contentAnalyse SEO, Google Analytics and social media analytics to provide data enriched recommendations to drive brand strategies and maximise ROIDevelop attribution models to support future campaign decisionsResearch competition, investigate benchmarks and provide suggestions for improvementMinimum requirements Experience Five years of experience as a head of digital marketing10 years of experience in developing and implementing digital marketing strategies5-10 years of hands-on experience with SEO, Google Analytics and social media analytics tools and resourcesSkills/physical competencies In depth knowledge of SEM and social media digital marketing channelsGood knowledge and experience with online marketing tools and best practicesBasic knowledge of web design proceduresSense of ownership and pride in your performance and its impact on Austell's successCritical thinker and problem-solving skillsTeam playerGood time-management skillsGreat interpersonal and communication skills