DIA Issues $30,000 Penalty For Unsolicited Messages : vimars

Monday, 21 December 2020, 2:11 pm
Te Tari Taiwhenua Department of Internal Affairs (DIA)
has issued a penalty of NZ$30,000 to Greenback Ecommerce
Limited (trading as The Safety Warehouse) for breaching the
Unsolicited Electronic Messages Act 2007 (the
Act).
The Safety Warehouse was investigated after DIA
received complaints from the public about receiving
unsolicited commercial SMS text messages. These messages
took advantage of the second COVID-19 outbreak to sell face
masks and failed to provide an unsubscribe
facility.
DIA executed a search warrant on The Safety
Warehouse’s mobile network service provider and identified
over 4,800 unsolicited commercial SMS text messages sent on
12 August 2020. The text messages were sent to over 4,700

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