DigiCert rolls out Automation Manager Automation Manager is built using DigiCert’s modernized, cloud-native architecture, so it can be deployed in a private cloud, giving customers the agility of cloud with the security of on-premises. Alternatively, because it runs in a container, customers deploy it in their favorite cloud provider—such as AWS, Azure, IBM Cloud—or wherever organizations have their cloud resources. The ability to tightly couple the product to any environment the customer has is a big plus for the DigiCert product. To get a better understanding of why this historically manual process needs to be automated, I interviewed Brian Trzupek, DigiCert’s SVP of Product. He explained to me that certificate lifecycles are getting shorter, but the volume of digital certificates is skyrocketing, making automation essential for organizations. The average certificate lifecycle is now about 13 months, compared to years gone by. Digital transformation has reduced lifecycles, with certificates increasingly used for identity and authentication. Certificates are also used briefly for applications that have shorter life cycles.