Digital Disrupt’s Andrey Belozerov and Artem Ermolaev On What Makes Good Startups Great Startup founders often have different reasons for entering the business arena. Some dream of changing the world with an innovative idea. Others might be more interested in pure profit. No matter the reason, all savvy entrepreneurs understand how important innovation, adaptability, and growth are to long-term success. Statistics show more than 70% of startups fail due to premature scaling. Other research consistently points to the importance of sound mentorship across all steps of a successful entrepreneurship journey. Having invested in a number of successful startups, Digital Disrupt’s Andrey Belozerov and Artem Ermolaev understand first-hand how strategic partnerships and astute guidance can make or break a company.