Share: Club operators will have to adapt to these five trends that will affect the fitness industry for the next decade. (Photo courtesy Les Mills.) ( Editor's Note: This sponsored story is part of Club Industry's report, "Fitness Industry Trends to Watch in 2021," which can be downloaded for free by The fitness market has felt the impact of the COVID-19 epidemic, and what happens in 2021 largely depends on the speed and scale of a global vaccine rollout. As clubs look forward, exciting new ideas and technology have emerged. These key digital fitness trends will shape the next decade: A fully integrated fitness experience. Consumers expect a seamless digital fitness experience that fits their lifestyle, with a combination of classes that are live, virtual in-club and on-demand. Successful clubs will offer a range of workouts and a wide variety of fitness options online and offline. Tracking changes and trends for seasonality and class popularity is also vital to keeping schedules fresh. One asset that no big tech players can replicate is the community built into the club environment. Member outreach and driving this community-centric culture across social media will be crucial in member retention.