The Visitor Experience Development Plan also warns that tourism in the region is also unbalanced. Dingle town, which has strong tourism infrastructure, is “a hot spot” dominating the other areas which do not benefit and are not developed to the same extent. This imbalance also extends to seasonality. While Dingle town is perceived to enjoy a nine-month visitor season, smaller communities in the region only benefit for three months each year. The most westerly peninsula in Europe has several strengths including its scenery and rich native tradition. But the report notes the tourist industry has failed to capitalise on its rich culture, not least in terms of the Irish language and its strong linguistic heritage.