Facebook serves as a powerful cornerstone for advertising, offering unparalleled access to gamers worldwide, best-in-class user acquisition, and the ability to convert and monetize efficiently through advertising. The below highlights an innovative new way on how to help significantly expand your advertising reach and impact. When it comes to games app advertising, the key to continued growth is user acquisition and audience expansion. But with such a vast and diverse audience, it can be tricky to know where to begin. Many games advertisers also face the challenge of finding new players among an already over-saturated market. Similarly, ad creative approaches might not be varied enough to motivate someone to download your game. While changes and disruptions within the advertising landscape can make personalization more difficult. The answer? It's time to tap into gamer motivations.