Disney+ says massive launch marketing blitz in SG 'unmatched' in scale to any prior stunts Details 23 February 2021 Disney+ is launching in Singapore today, and is going all out in a massive marketing blitz all across Singapore. In a conversation with MARKETING-INTERACTIVE, Amit Malhotra, regional lead for Disney+ SEA, said the campaign is "unmatched in magnitude, scale and reach from what Disney has ever endeavoured in Singapore". The campaign, which started in January, comprised of a 360 marketing strategy, but the highest weight of cumulated activity has been occurring in the last three weeks prior to the launch. Disney+ has utilised platforms ranging from TV to radio, OOH and online to maximise its exposure.