Bruce Bennett/Getty Images Amazon's broad marketplace is filled with all the biggest name brands imaginable for electronics, home goods, and more. But if you want something a little more niche, head to Amazon's Launchpad page, which focuses on bringing unique and innovative small businesses and entrepreneurs to the forefront. The Amazon Launchpad has all the same categories as the general marketplace, but its offerings are strictly tailored to up-and-coming products and companies. So, for example, instead of the big-box skincare brands you traditionally find on Amazon, Launchpad will direct you to something like Mother's Shea, a family-owned shea butter brand that uses sustainably sourced ingredients from Ghana. To add to this more personalized experience, the Launchpad page even features a Meet the Launchers section where you can learn about the people behind these sustainable brands, Latinx-owned businesses, and more.