Diversifying due to the pandemic : vimarsana.com

Diversifying due to the pandemic


Trying times: Lee showing some of the premium imported fruits and snacks from Japan and South Korea that he is selling.
PETALING JAYA: As the tourism industry grapples with movement restrictions imposed in the country, travel agency Apple Vacations is challenging itself to find alternative sources of income while still aiming to be the top choice for travellers once the industry recovers.
“The company has turned to selling imported fruits and popular snacks from Japan and South Korea, ” said Apple Vacations group executive chairman Datuk Seri Lee Ee Hoe, who is better known among his peers as Leesan.
The pandemic has been a painful lesson on the need to diversify as the travel industry is especially susceptible to disasters and crises.

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