Dime-a-dozen explanations of what makes companies successful are not new—these narratives have enjoyed a rich history of exploration in both academic and popular presses. However, the types of success stories which gain traction are fraught with bias. For instance, disproportionate attention is placed on wildly successful “unicorn” companies, while the far greater number of unsuccessfulDime-a-dozen explanations of what makes companies successful are not new—these narratives have enjoyed a rich history of exploration in both academic and popular presses. However, the types of success stories which gain traction are fraught with bias. For instance, disproportionate attention is placed on wildly successful “unicorn” companies, while the far greater number of unsuccessful » The FINANCIAL Business