channel for the latest stories and updates. KFC’s new meatless Zero Chicken Burger claims to taste like chicken without actual chicken. This is their limited-time offering of a plant-based meatless protein to satisfy Malaysians’ growing appetite for alternative protein options. Before we get into the details, do note that the burger is not vegan or vegetarian as the patty is cooked and prepared fresh with the same cooking equipment as other KFC products. Taste test (Credit: TRP) So how does the burger fare? To be honest, the burger tastes, looks, and smells just like a normal chicken burger. In fact, if you gave this to someone and never told them that it’s a meatless burger, they most likely won’t even realize it’s not chicken.