Domino Digital Printing Solutions has recorded increased demand for variable data printing attributed to the Covid-19 pandemic accelerating the growth of e-commerce, amplifying interest in personalization, and track and trace applications. ‘Covid-19 has really accelerated the growth in e-commerce, a trend which is likely to remain after lockdown restrictions are lifted,’ commented Jim Orford, K600i product manager at Domino Digital Printing Solutions. ‘Brand owners are also placing more emphasis on personalization to engage with consumers through loyalty and promotional programs and track their products through the supply chain. This has resulted in some of our label and packaging converter customers reporting a 40-50 percent increase in the demand for variable data printed labels during the pandemic.’