April 20, 2021 Don Goodwin, founder and former owner of GoldenSun Insights, a strategy centric firm focused in the fresh produce industry, died Sunday, April 18. He was 58 years old. An industry veteran, Mr. Goodwin had an extensive career in the produce industry spanning 40 years, during which he touched just about every aspect of the supply chain — from procurement to wholesale to marketing. Mr. Goodwin began his career as a graduate of Western Michigan University’s Food Distribution Program. Before founding GoldenSun Insights in 2004, Mr. Goodwin led Target’s produce division with the rollout of Super Target in 1998 and served as the chief operating officer of Green Giant Fresh where he built retail and grower partnerships to expand the Green Giant brand. An expert in licensing, Goodwin also helped found Imagination Farms, a fresh produce distribution company focused on increasing children's consumption of fruits and vegetables, and negotiated a partnership with Disney Consumer Product’s food, health and beauty division to include fresh produce under the Disney Garden brand. He was also a member of the advisory board for Titan Farms. Mr. Goodwin received many accolades throughout his career.