KING OF SALES, The author of thirteen best-selling books including The Sales Bible, The Little Red Book of Selling, and The Little Gold Book of Yes! Attitude. His real-world ideas and content are also available as online courses at www.GitomerLearningAcademy.com. The idea for this article came from my friend, and future great seminar leader, Theo Androus. They lied. When you were in high school they said, âTake these courses and youâll be ready for college.â They lied. When you were in college they said, âTake these courses and youâll be ready for the real world.â They lied.