Driving Profitability with Precision: AI's Pivotal Role in R

Driving Profitability with Precision: AI's Pivotal Role in Revenue Management

Article - Driving Profitability with Precision: AI's Pivotal Role in Revenue Management - By Andrew Rubinacci - Revenue management systems play a critical role in the hospitality industry. Traditionally, these systems attempt to predict future demand from past trends to optimize pricing. That's a reasonable approach. But as the pandemic taught us, relying on the past to predict the future doesn't always work - the unexpected still occurs. Now, what if I told you it was possible to predict future demand based on current trends?

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