Login or register now to gain instant access to the rest of this premium content! Durst, manufacturer of innovative digital printing systems and software solutions, is setting a milestone in the field of sublimation printing with the launch of the P5 TEX iSUB. The abbreviation iSUB stands for "inline sublimation." This eliminates individual work steps, resulting in a significant increase in quality and efficiency for the user. The soft signage market is experiencing enormous growth rates in all areas of application - from visual communication and decor to textile clothing. In the period from 2017 to 2023, the sales volume will increase by more than 60 percent, according to a forecast by Keypoint Intelligence. Converted to absolute figures, the market will grow globally from around $19.2 billion in 2019 to $31.4 billion (2023).