A fashion label makes designer clothes with scraps of waste book. How a startup in france is trying to turn the tide in the polluting cloth dying industry. And how the indigenous but not a sea sick sorry is making a comeback in high fashion. But 1st to an important issue of our times fast fashion has become a buzzword around the world in the last few years many of the buying new clothes every weekend has a devastating effect on the planet but dont quite like or have access to environmentally friendly fashion or delhi based fashion still view is trying to change that which is setting a scalable and sustainable model in place to make fast fashion a thing of the past. Weve. At this clothing Design Studio in southwest tele fabric waste is seen as a valuable resource the philosophy is simple we dont need more new clothes that challenges the current fast fashion Business Model something this label does with pride. The problem in the fashion industry starts from the fact that its based on a fashion model so today about 73 percent off garment 3 stages go into langfords because there is lack of weaves of using the fabrics and the garments that we are working with. Because this realisation that let critique and Due Diligence to other founders to address the problem of textile waste in india and set up a design label committed to making fashionable clothing pieces from textile waste or upcycling discarded items its a concept that has been gaining in popularity in the textile industry all over india as awareness rises. Theres always a garment that comes out of it. But then i brought us is theres a lot of restrictions that happened so i could all dissolve that on all the small scale units or a lot that is so much that has been produced and that exists its about time that we start thinking about using what would i do that. Garment waste is not the only problem in india the textile industry is a major polluter in india the 3rd biggest after plastic and paper. For india its not just the garment with that we have to be concerned about if the production rates that we have to be concerned about this still one of the largest exporters of both objects and all means in the way so all of the waste is just. At that level is still something that were not being here were to do with the amount of the reproducing moments that. Theyd bought a mental implications of watering and the situation is only getting worse by the day due to the surging demand for products use of chemicals the need for landfill space energy and water consumption. In 2015. And a fashion industry used up about 79000000000. 00 metric you fucked up so thats thats huge and the single t. Shirt is about 2720 liters a flock of which is as much as most adults were drinking and that is a single t. Shirt. Then of course that box extent that leached in the production you know process itself which then impacts the communities around which factories come. Due diligence found is used 1st of funds to set up the company 2012 now they have nearly 20 employees the seeds of inspiration are saum while the fabric was just being sorted. Once all of the subject comes into this studio we start thinking about what kind of bizarre names can bring all of them together we start fixing the fabrics in itself so that they can actually be used for their to create the clothes that we work with. Thats not all all to produce bags and other items and the scraps from their own production going to making other new products as well. Whatevers left over after the bag and the collection is then sent to be processed into people this is what is now making our stationery products. And now our next steps are actually to think about what to do with. India doodle a just considered a somewhat expensive brand with garments costing between 50 to 100 euros. Presenting. Since it 1st set up shop due to a collection every year at the lakme fashion week. Like the fashion week is a premier biannual event in india its a way of reinforcing the idea that trend based fashion is not the only way to remain viable in order to track. But not everyone interested in fashion and design or even other designers share their philosophy. They just keep questioning you at every level best to why you do what you do and at some point were just given that its ok its ok for not understanding what were doing but. Its about how we want to do it and how we want to create you know the products that. The labels products are already available in 30 stores in india and also to some stores but critics a lot things theres still a long way to go. Like christie said not everyone realizes how bad an effect not really losing and recycling all truths can have on the environment are expanding wardrobes are a testament to that this next explain a will help you make an informed choice the next time you go out to buy a t. Shirt. How harmful is a t. Shirt for the environment. Its fun to buy a new t. Shirt and its usually cheap too but the environment pays a high price why. Garden is growing monocultures and needs must be very geisha it takes an average 2 and a half 1000 liters of water to make one single t. Shirt. The cotton is treated with pesticides 16 percent of the worlds purses signs are used in cotton fields and these toxic chemicals can pollute the ground water. And then theres all the energy that is consumed to make 2 shirts electricity is needed to transform ror cotton into yarn. And finally look at production conditions 80 percent of the worlds garment workers are women overworked and underpaid they manufacture your t. Shirt for a pittance which is why its so cheap. After production all these t. Shirts are transported around the world part of the up to 11 kilograms of c o 2 emissions per t. Shirt. So next time you go shopping think about how many t. Shirts you really need. Now high street fashion with dedicated time and effort into finding more. And see them fashion for good is the worlds news and dedicated to sustainable fashion innovation and one of its biggest mandates is to help us defeat how clothes are bought and discarded. Just go shopping in any big european city and its the same picture one Clothing Store after another but the lucrative textile industry is harmful to the environment which is why many big clothing chains around the fire so in response some of them are supporting a museum in amsterdam called fashion for good it explores solutions to the problem right at the entrance visitors learn that since. Thetic Polyester Fibers can take over 200 years to decompose so clearly theres a need for alternatives one side of bringing this innovation is to working with big retailers manufacturers to help scale some of those innovators and startups that we work with but another really important piece of the puzzle is to also engage the wider public. Visitors to the museum can have organic cotton t. Shirts printed with their own designs and the museum combines information and commerce by offering the exhibit for sale. If you. Always keep purchasing thats the principle behind fast fashion there arent even just Seasonal Designs anymore instead there are new collections every few weeks the Museum Office tips on how to avoid fast fashion such as buying less or buying 2nd hand visitors can save the suggestions on a personal wristband then when they leave they get a list of good resolutions for every day shopping. The museum is mainly funded by retail giant sink looting c. N. A. And online shops the land. Visitors though arent told that. Companies that are partnering with us they are on all their mentions already pretty deeply committed to driving change youve seen that through obviously Sustainability Reports that they have. Published and our other transparent about their work you also see that through certain collections some of them are presented here in the good shop that theyre really pushing the envelope in terms of new solutions. Sustainability is fashionable with the urban middle class and the fashion industry wants to profit from that a trend that cant be overlooked at trade fairs like burlingtons fashion week truly green labels or fair fashion have to prove theyre completely sustainable from fabric production to dying to finishing and that makes them expensive but the Amsterdam Museum hardly mentions that aspect. Its an exhibition actually founded by a past special branch so what to say interest in sustainable sustainable this is a new brand actually its very much in use in news that the nice new neighbor who can put on your clothes and so i think its very important to have a different look to see whats through higher than. In amsterdam the textile giants are getting inspiration from startups that are bringing new ideas into the fashion industry such as using Recycled Materials or natural dyes instead of synthetic ones. The Big Companies meet with the startups in workshops the museum has received 20000000 euros from sponsors to fund them. Through our works for one of the startups. I think its very important on the one hand to have a program where you connect the Big Companies to good grades ideas that are there so there are like lots of solutions for all the problems problems we have. But they have to get out there and the Big Companies the big brands if they change even a little bit theres a bigger impact. Those who dont want to wait for that to happen can get active themselves to slow down the fast fashion cycle. You. Know the chemicals used to make and die fabrics are often toxic for the environment and for the workers in fact. 99 percent of all dice are made from 2 chemicals a france based company has found a way to make dice which lets see how. You this may look like modern art but its actually a natural process at work believe it or not these blue color trails are made by bacteria. Weve known for decades that microorganisms can produce pigments what were doing today appealingly is expanding their production to an industrial scale with a view to replacing the production of petrochemical dyes worldwide. On. 70 blanche and beyond. Say theyre the 1st to study this extraordinary natural process theyre the founders of the french start up based in toulouse they see these microorganisms this great allies that could be used to color all our clothes without any chemicals for years they worked to identify the microorganisms best able to produce color. These microorganisms contain 2 talks of enzymes firstly enzymes that sugar molecules for example and secondly enzymes that can reassemble those molecular fragments to make colorful dye more curious. In 2015 they finally developed a low carbon method to obtain pigment for dying textiles its a method thats been used for centuries in the Food Industry you know we allow these microorganisms to ferment to bit mike fermenting beer. But instead of consuming sugar to make alcohol the microorganisms are consuming sugar to make dies. Because of that. It takes a week and warm temperatures for the blue pigment to appear the substance is then tried to obtain a biodegradable poulder. The power is suitable for dying different types of fabric so depending on the formulas we apply we can produce colors ranging from burgundy to light blue. This Bio Technology could change the face of the fashion industry. The textile industry is one of the most polluting sectors in the world. It uses a huge amount of chemicals to make diamonds. 100 kilos of petroleum are needed to make one kill or die so our everyday clothes theres a kilo of petroleum just for the dyes. If we take just one piece of clothing like a t. Shirt or a pair of trousers for instance 10 to 40 percent of its Environmental Impact is due to. The. Believe has set its focus on india and china the biggest textile produces the company dreams of transforming the whole production chain making it more sustainable could believe help to lose return to its heyday when the city was the capital of blue. During the in a sense the french city blossomed thanks to the pastel blue business the soft blue dye was derived from one local plant but the flourishing industry slowly declined from the early 19th century. Nowadays to loose has abandoned the industrial Scale Production of the natural pigment but there are still signs throughout the city that hark back to the glory days of the business but. Dates back to that time and has special significance to please c. E. O. On this. One day billy kirby offered the city of columbus a beautiful building like this because it was built by people who were selling pastel bloom during the renaissance period. Pili we are effectively going back to the story of to lose because they were creating guys out of plants until the 19th century then petrochemicals arrived now we want to develop again a production made out of renewable materials just about all the material went over. So far the startup has produced several kilos of dye powder with the help of the bacteria but they will need to improve the process if thats to compete with petro chemical dice to reduce costs theyre planning to use i could cultural waste as a substitute for sugar. Thats the big advantage is that we can take all of the leftovers like stange leaves or other parts of the crop source of carbon we can kill 2 birds with one stone. By 2021. And his team expect to be producing several tons of dipole to a year we might then be able to find clothes done without pigment but they would need more time more money and more Production Capacity to become a serious alternative to the Petro Chemicals industry. Traditional crafts in india have often relied on natural substances for generations and indian dried straw was incomplete without a study a 60 odd wonder garment handwoven instinct with gold and silver thread but hang the weaver is turning into a dying art as we both increasingly turn to mechanized lose their churn out in large quantities of synthetic and cheaper saudis now some indian designers have stepped in to save the iconic sorry and keep the craft alive. But an r. C. Hindus to wash away the sins in the river got some to die and be committed. But about a mercy isnt just sitting. For you its also this for handcrafted saris with silk and gold 3. With a distinctive looking feet in odyssey suit saris or by word of the gods there must have the stylish indian women. The fabrics of spawn. Operated by a string of punch cards the determine the designs for the. Looms. The physically demanding work is mostly done by men so. It can take weeks to make a single start. But scenes like this increasing. The centuries old artistic tradition. In the past there would have been a wooden handle and in every home. Entire families and bees villages around an r. C. Were involved in the skills were passed on from generation to generation until this happened. Thanks in the last decade to see the right of the machines churning out cheap sun. And wiping out the handle and just. Made the switch. He sold us 15 handled and and invested in far woodlands and so. Many artisans before us to look for work in other sectors. Makes me very sad. But i have to embrace new technology in order to make a living. Production is now much faster i dont have to do backbreaking work anymore. Unlike these machines can run as well as at night and i make much money. In the old markets. Theres hardly a trace of the cities once which traditional machine made fabric and in chinese made. The creed. There is a solution there to see the handle industry. Is the designer invited us to his Company Still makes a few handmade saris for the high end indian market. And they can retail for upwards of 2000. 00 but the market is changing very useful in this so for. Now the next. Nominee produces handcrafted fabrics for Luxury Fashion houses in the u. S. And in europe. They end up as designer wear on catalogues prices can be as high as 400. 00 to meet. Those exact timing chain know times have changed there isnt much of a market left in india for people handle im sorry. The Industry Needs to reinvent itself. To go with International Buyers because they really value craftsmanship and Handmade Products and theyre willing to pay much higher prices. Back in the village that is allowed to employ 32. 00 families on a regular basis. That the leaders here own between 120. 00 to 250. 00 a month depending on the work and the skill. Its really about the market creates. The hope is that it will encourage artisans to stay true to the craft when you create something with your hands your brain your muscle thats what some emotion that effort i back thinking is that makes incredible limited i dont see the horses or the building when they when they come before the vehicle of a certain form that said im from thats our debate. So its for them order its all for us theres an all of all our happiness is something the norm so i think its an incredible sea and dump they started. You can see they more somebody here than making a single piece of handwoven fabric. In an entire chain of artisans. Specialized in different skills. Up to 16 different workers a part of the process. For the artist and weaving for the Global Market means adapting the know how and learning to innovate. Again building when he was 10 years old. Learning the skills from his own father. Hes been making since armies all his life. With these modern designs i really have to concentrate the finish and craftsmanship for these fabrics. But he has a body i cant afford to make any mistakes because then i have to restart the entire process i have to constantly check the design and. It takes longer than making a sari. Initiatives like helping to sustain the artisans and keep the craft a life. Of peace for not only me but change seems inevitable and the future remains uncertain. I would love to be felt all the news knowing not to be bothered anymore than this cough cough and the problem of doc like a bit aspirational goals that are on need this basically this all cut off for them is a sort of diving thats the biggest challenge because after theni of theres no reverse at all and in this industry. If one of the cs remaining hand looms what to fall completely silent. It would mock the disappearance not just a cross. But a fun way of life. I hope to do stories inspired you to be the change you want to see well be back next week with many more substories each one taking us one step closer to a Sustainable Future good bye and have a wonderful week. Fascinating landscapes