Came in different sizes never fairly standardized but we didnt have grand day coffee lattes or extra large portions of chips and things like that you name it cars homes cruise ships televisions furniture everything seems to have gotten bigger since i was a child how did that happen and is bigger really always better well as the whole economy good towards super sizing everything today we look at the business of big welcome to an extra large edition of made its not just the things that we buy that have gotten bigger its also the advertising for the Old Buildings can now be draped in gigantic posters which of course also have to be produced and now there is a machine that can do just the Worlds Largest a Digital Printer for soft materials can generate prints up to 600 square meters in size our reporter went to pottstown near berlin to see how its done. The worlds biggest passenger plane. A massive container ship. A huge bucket excavator. Monster dump truck and infinitives to. Its maker big image system says its the Worlds Largest textile printer it can be found at the companys premises in potsdam near berlin it creates similar spreads to 12 by 50 meters. Their use for Museum Displays advertising banners film sets theatrical backdrops and much more besides. The findings unknowns with a lot of main customers of those who need extra large formats some by flora chanel fashion show for example vast holes had to be decorated in the high end Film Production sometimes need up to 200 meters printed and the theaters need large backdrops is a constant work that we specialize in anything that exceeds the standard formats. For sure now big image systems recreated an entire street inside the ground in paris. They made a mock up of the cellar regina and the Sistine Chapel for the film we have a pope because it couldnt be shot in the real data can. Things are buzzing at the printers theyre getting lots of orders a printed square meter can cost 35. 00 euros though the price varies with the nature of the order like this 1. 00 for an irish opera production the textiles have to meet certain requirements as are in business the view of the fabric has a loose we are at the surface so thats not too dense. Thats the kind we use for theatrical backdrops lets you play with light you can make it disappear with bright light in a gentle light of to let you see the outlines of whats behind it you know it can you can create a lot of great effect they were very effective the methods you can. To accommodate the huge printing machines and the rolls of fabric the Company Needs spacious premises the plantain parts them started out with one printer now it runs for day and night and has a staff of 30. These gentlemen on a dark background are destined for the stage. The advanced printing machines and inks are the result of decades of development both within the company and through collaboration with research institutes. By our fathers in cas to have 3 Key Attributes brilliance the right drying time and it has to be eco friendly. And of course it has to do what its meant to do in technical terms were not there is that the person responsible. The inks the company has developed are water based and nontoxic thats very important for customers. The tanks often have to be topped up during printing big image systems is committed to investing in r. And d. As the best way to stay ahead of the competition says c. E. O. Ocean a lot of my own. Feel life needs copy and i would be very hard to copy exactly what were doing. Because so much of it is thanks to our skilled and experienced team from beneath out by so if the state is thats the ball thats our competitors have smaller printers and then some of their prints together in a much more money now thats alices sam and they are our main competition its 1. 00 to conquer and smoke one they think s. M. S. Once the huge prints are finished they have to be hand and fitted with ayelet so that they can be hung up. Heres their recent gorgeous creation a backdrop for handles oratory open shots are at the sorich opera. Making a launch a version of something can make sense in some instances buses or trains that can hold more commuters. Might it be that it expands and causes more problems than its worth is it really us the consumers who want to have a bigger cars brings meals things as well as the limits is less maybe sometimes wall yeah a few thoughts on that subject. X x l and execs s does size matter in the end. Everything is getting bigger cars ships planes and coffee machines. The chinese are even breeding giant 500. 00 kilo pigs. In 160 for the 1st container ship was only 126 meters long and could carry just 276 containers the large ship today is 400 meters long and carries almost 24000 containers the next generation will be even bigger. Entire airports have to be redesigned to enable passengers to board the double decker superjumbo airbus a 380. 00. And although electronics are getting smaller and smaller coffee machines. Are getting bigger and more complicated but in the end they still just make coffee but. In the cities more people are driving large s. U. V. S the only problem is that the Parking Spaces are not growing with the cars. Why does everything have to be bigger because its what customers want and s. U. V. S safer for the passengers the driver says higher s. U. V. S look impressive and theyre eco boosters. Then there are the delusions of grandeur in architecture the worlds tallest building the burj khalifa is 830 meters tall but it will soon be surpassed by one of 1000 meters tall. But why arent things getting smaller well they are the worlds smallest vehicle is just a few molecules in size its intended to transport medicine through the bloodstream and the tool they used to build it is the size of a single atom. You can also fit the worlds smallest computer onto a grain of rice that one pretty big achievement. Maybe it is because Research Indicates that Consumer Habits do change from one generation to the next one has to do with a lot of different factors the price of oil for example leads to demand for smaller more efficient cars in todays World Climate change has many young people reconsidering their buying behavior we spoke to a trend who says theres a big cultural change coming consumers will actually be sizing down and Companies Better be ready for it. Our era may have always been aiming bigger and higher and better but sometimes teeny tiny is called for. Like here a mini a 12 wonderland in hamburg a huge Model Railway and airport. Talking a high is a consultant who specializes in Trend Research says that certainly is all still the case that in 2019 a meaning for growth is still the predominant value of the average but that wasnt it we need to distinguish between different generations. For older people in germany a big house and a big car a status symbol us finding a freshman and thats part of the culture. Or and everything we live in a capitalist society and were conditioned to fill up property and hanss our own value. Its more about what i own the more time i am gonna have a big. Choir says for the Younger Generation events or adventures may be more important than property but wilder the better. For them holidays are not just for relaxing. But are you know that the younger people experience is a what count the bigger more intense the better travel to distant places a big fancy words and things they can post on instagram and all the other social media platforms those are the new status symbols for the Younger Generation. Yet theyre also more aware of the consequences consumption and lifestyle can have on the environment and the climate ostentatious material purchases are out. Many methods of measuring what if i buy a big car for example and post about it on social media i can reckon with my friends criticizing me and they wont be writing wow what a fantastic but really did you have to. Because not many. Many products could actually be a lot smaller than they are that would save resources and reduce their Environmental Impact despite the Climate Crisis this kind of downsizing is not much in evidence except in the context of high tech. Technique at the technical level and things are getting smaller microelectronics for example lots of new Sensor Technology that can be used to enhance efficiency much grief but what that means is that refrigerators use Much Less Energy than they used to and theyre cheaper to run. Then consumers buy bigger refrigerators. This is about the rebound effect. Of people invest what theyve saved thanks to Energy Efficiency and other things that cancel out the desired effect namely using less energy overall. This is hamburgs new concert hall philharmonie in miniature. Tiny digital devices are proving to be attractive to many consumers. Eventually already in the post smartphone era much sooner we might just have a tiny device the projects its display onto our hands things are getting ever smaller the time for them is disappearing disappear a bit. Do young people get things right that older folks like me 50 or over dont they make better use of miniaturized. Do they do what we tend to do the older you get and the more you earn the bigger the things you buy. In the mine than the 5 for every trend that changes society theres a counter trend line so we cant simply assert everything is getting paid getting smaller kristie there are so many areas and the thing im feeling pretty playing on our phones 247. Isnt at the same time its become ever more important that we do for example yoga and Digital Detox and that we take a break from more law electronic devices. And that means engaging more with the analog physical world whether full scale or miniature the real thing or toy town. But if youre into acquiring big things being rich is probably helpful being the richest the biggest the fastest is usually celebrated in our societies we can compile lists of all those records and usually marvelous humankinds achievements lets have a look at some of the worlds record so we start with supersized wells. Theres a lot of money out there and much of it belongs to just a few people 10 percent of the worlds population owns 83 percent of all wealth for them my yacht or a fancy car is just basic. To 2 richest men in the world are bill gates cofounder of microsoft and jeff bezos the founder and c. E. O. Of amazon. The Richest Woman was until recently france was better than core miners character the loreal cosmetics fortune. The rankings have been volatile of light results and his wife mackenzie got divorced and as a result of the largest known settlement in history she soared to 3rd position among wealthy women. Then david koch of Koch Industries died and his widow Julia Fleischer called top spot among women. Koch industries is a multinational thats involved in a wide variety of businesses including the distribution of Petroleum Chemicals and energy. And speaking of energy according to a study by the Climate Accountability Institute 20 all Oil Natural Gas and Coal Companies are responsible for 35 percent of fossil fuel and cement Greenhouse Gas emissions between 1652017. Saudi aramco tops the table with a share of 4. 38 percent. 12 of the 20 companies are state on. Finally lets look at the landing social media company. Facebook. The biggest. Messenger and instagram. Well over 6000000 accounts. Among the top 105. 00 are chinese and they are keen to expand outside their domestic market. Even in the. Competition is fierce for users and for profit. Vast fields huge open pit mines and massive container ships exemplify a trend to supersizing in many areas of Economic Activity a key reason is of course the search for profits which in itself as come under increasing scrutiny efforts underway to limit this seemingly endless upscaling because in farming for example growth always means increasing Environmental Impact to more and more people want to put limits on that they say growth is not always good. Germany Holding Company echo say micromanages 579000 hectares of farmland in russia thats nearly 8 times the size of new york city and its buying up more land all the time. Environmentalists find this trend appalling. Our agricultural corporations are getting bigger and theyre using industrialised farming methods huge areas are planted with monocultures and treated with fertilizers and pesticides this type of cultivation has a devastating effect on species diversity and it pollutes the water and depletes the soil a valuable resource that wont last forever. Largest milk producer and it produce feed for its 100000 cows. Some experts say theres no way around large scale agriculture. Langridge of liberty farming operations have to expand because the economy forces them to the industry has faced endless pricing pressure in recent decades and farmers can only a scape this pressure by producing more getting bigger expanding and even then they only just make ends meet. I mean i was in the truck if you want. Its estimated that to keep up with population growth only to produce 50 percent more food by 2050 than we do now could that be done without industrial farming. There are lots of densely populated countries like china that buy enormous quantities of Agricultural Products on the world market. And this is only possible with correspondingly large structures including Trading Companies shipping logistics. And the farming operations themselves since what in one picture of it but off you know it wasnt a lot of these sprawling fields arent even used to grow food for humans but for animal feed 80 percent of the available land is used in the production of meat eggs and Dairy Products so rain forests like in brazil are being cleared for an order that we need to move away from large scale farming and switch to smaller areas with rotating crops that are primarily used for food production. The worlds biggest open pit copper mine is in northern chile its 4300 meters long 3000 white and more than a 1000 deep it took shape over the course of a century everything at the turkey come out to minus scaled up the stick can lift 100 tons soon to be super size mining underground as well because theres thought to be 2300000000 tons of all down the. 1000 kilometers further south on the Pacific Coast theres a one kilometer long pool filled with filtered sea water and heater to 26. 00 degree celsius belts is no alternative to the natural beach just next to it the running costs around 300000 here i say yeah im the enormous Swimming Pool is clearly a hit several other countries also how one. Germanys biggest ports humbug is the destination for many large container ships like this one which can carry 20600 containers. Even bigger container ships of being built but not everyone sees the need like comeback senator for economics michele best talk amount. Of home theres a bill that youve got the reasons are easy to explain the infrastructure of the ports would have. To be rebuilt to accommodate the huge ships. Walls would need to be fortified it would be a huge infrastructural undertaking of 3 and then theres the other question whats the optimal ship size and it load of fuel or riedel i think many of todays ship owners have realized that the optimum capacity is actually between 14 and 18000 containers because then the ships consumption isnt so high. Theres a gun to these all the things you have to consider which is why wed be delighted to stick with the size we have now not here yet but. The city is connected to the sea via the river elbe or over the past 2 centuries the elder was dredged several times to accommodate larger ships costing billions of euros and sparking protests from environmentalists the senator wants the current deepening operation to be the last. The city is worried that other ports will expand to welcome the new ships. In this case hamburg would lose out. So its trying to drum up support from other european ports. In china we cant make this decision alone so were trying to take it to a european level the world has to Work Together on this. And theres no end in sight for the supersize me flint there are too many benefits more convenience more financial gain and more Cost Effective production which is often what it takes to survive amid the current global competition. Now do you also have a colleague at work who just thinks he is the greatest gods gift to mankind well. Is such a colleague a man with the egos so big is actually visible from space and that is sometimes difficult to bear for us this colleagues and he knows that because all of is also a man with intellectual capacity to fight his own super sized ego. Be. On the wall whos the fairest stuff them all. So im so special so desirable i just nuff myself even me. Im the best the best of all. And if so handsome with me im not myself mind its a great. Time yes such modest photos im so photogenic. I have to post them everywhere now your post. A few nights i miss social media star but on the psalmist social media beauty is good night. Everybody has to see this i will post it everywhere that. I dont get it why isnt anyone calling me someone like me should be getting called all the time. Do you want an honest answer but if you insist you are on better bleach self centered on narcissist known to be an isolated. If you happen to meet a narcissist run away fast they are incapable of love. And about to show that im still the 1st of the malls. Maybe. Its time we all start to rethink all obsession with big maybe we should start mining